©2019 by Jemaica Castro

TEATOX PACKAGING

Branding and designing a package for Organic Green Tea.

 

The goal for this project is to navigate and create a unique product packaging design. I came up with a leaf design package that would stand out from the norm and a product that serves a purpose and functionality.

Target Audience: Ages over 20+

Mission: To Enrich a Healthy Life that provides good health benefits and to consume a product that can change your lifestyle. 

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Teatox was an individual assigned packaging project for my VISCOM II class. I chose this product because of my love for green tea. I usually start my day with a cup of organic green tea before I start my first meal of the day. There are a lot of good health benefits to drinking green tea which is why I wanted to execute this project and share this lovely "fake packaging product".

 

PROCESS / IDEATION

BRAINSTORMING

These are my brainstorming ideas that I sketched out for the packaging box. I had variety of shapes and elements that I thought of executing however, I figured I could only put so much content unto a packaging box.

TEMPLATE LAYOUT SKETCHES

These are my initial stages of layout process and how I imagined it to look like. I wanted it to look just
exactly what I was going for which is to have a simple leaf illustration and greens in it.

FIRST ATTEMPT LAYOUT DESIGN

I used a die-line for my layout which is a  package template that ensures proper layout for a printed product. It's also a diagram that shows all the cut lines and folds of a package in flattened form. Then I was able to design it on my own but ended up looking a bit busy. Luckily, I was able to get good feedbacks and critiques from colleagues and I was able to make it look minimal and clean.

 

PROTOTYPE

This is the outcome of the prototype I designed and printed out for our critique session.

TEABAG PROCESS

For the teabag, I first created a rough prototype on how I would want it to look like and how I envisioned it to have a motivational quote somewhere around it. At first I looked up other teabag dielines and I took one of my inspiration and modified and changed up the shape and look of it. Then from there, I was able to make a dieline cut of a leaf shape for the end of the string which is the tag attached to the teabag. I used a colored green construction paper and outlines the teabag then taped them together. As well as sketching out the leaf shape that serves as a tag and stapling/attaching it with a real teabag with its string to be put inside the one I prototyped.

FINAL TEABAG LAYOUT

This is the finalized look for my teabag with the leaves. I created two of them to be shown in class enable to see the front and back of it. Then I also created the tag with positive saying or an inspirational daily  quote for the tea drinkers to start their day in the morning. Seeing the relaxing design and how it makes a consumer feel from the quote can positively impact them on the daily.

 

FINAL EXECUTION

This is my final packaging layout. I definitely made it more minimal and clean yet it still looks very pleasing to the eyes and not heavy. The white space definitely helped a lot and maintaining one to two typeface was was enough to make this product look attention grabbing especially the leaves flaps.

 
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